MEDA301 | Project Pitch

For our 6th week of MEDA301 we brainstormed as a class all of our project ideas and shared insight.

In my project for materialising the digital I chose to delve into typography, a key part of graphic design. Typography is the design and aesthetic of print media, which merges very well with materialising the digital as typography is something that has changed immensely ever since we started writing.

For this project we are to engage in the discourse of materials

For our class time we engaged with each other in a mass brain storm in the MCA art gallery.


During which we were to grasp our knowledge of everything we researched and theorised about over the past 6 weeks; for my poster I spoke of typography and it’s materiality. I have been excited by the idea of working with neon lighting, a long forgotten form of typography that has become more of a niche object that one would place behind a bar. It has also become a meme finding it’s founding place in the whole vaporware aesthetic.

Image result for vaporwave neonImage result for neon art sign


When I returned to my paper, I had a few different variants on my initial text; for context we would all go around to others sheets to add in different ideas to form discourse.

One of which (the orange text) built further onto an idea that I really wanted to explore

“Fonts are 2D, can you do something, more interesting when making it 3D than just making the letters thicker?”

“Play off the fact that so many letters are built from the same forms”

The idea of the physicality of text, how we have surpassed the days of the printing press where fonts and words were held in your hands before being printed onto paper is something that I wished to explore. This brought me back to my artwork I chose for my essay Sketch Furniture by Front Design, in which furniture was designed digitally using a pen and a 3D cad program that scanned where the pen went, creating a 3D spline that could be printed.

Bringing the audience in is something I’ve always liked to play with, and creating a code that could read peoples movements or gestures and then present their type interests me. This idea brings back the idea of the ink and quill, where typography was something quite personal, and uniquely beautiful in the various iterations of  a single persons font. Potentially exploring this kind of process could bring forth some discourse in typography.

The blue text brings forth some ideas for MVP’s which I’m curious about trying as it goes back to some original ideas that I wanted to try.

“MVP; Re purpose old neon type to create new typeface”

“MVP; Create system that translates analogue typewriter to digital signals”

The first idea is to re-purpose old neon typography in order to create a new typeface. Neon signs are something that I did have in mind to play with for this project. For this iteration I would really be playing with the space in which the work is situated, as neon signs are generally used for non-moving adverts. As it goes now for graphic design, we have LED’s in order to gain a similar effect, but also have the ability to change what is being displayed.

Potential idea is to buy some neon light kits online (cheap from ebay!!) and make some movable neon that can create different typefaces on the spot, even catering to the audience and the space.

Another idea that the blue text suggested was bringing the analogue into the digital. Re-purposing an old typewriter to create digital signals. This is MVP is something I feel I could explore the sound of words and letters (need to search up the word for this!!).

Using an arduino or similar tech I could get an input coming in from the different keys pressed on the type writer and have individual code/programs be relayed through to a projection to visualise and even hear the letters being transferred.

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MEDA301 | Week 5 | My Project

Looking back upon my research I have developed some ideas for what I wish to create for my 3rd and final assessment for MEDA301. Within the past 6 weeks I have researched about others in my field, other practitioners whom I reflect upon, what they do and how they do it, and for this blog post I’m going to build upon what I wish to reverse engineer from my theory.

Before I start I want to explain what typography is, I have spoken about it but I feel I didn’t give a concrete description of it.

When one googles ‘typography’ they are given this definition.
Typography is the style and appearance of printed matter.”

Typography is the practice of making anything printed readable.

Typography is the design of print.

A typographer is a person whom makes it their practice to design print media.

It’s very broad what print media is as this means a lot of things, which also relates to my degree as graphic design covers many different areas, it is the art of combining text and visuals to create printed matter. It takes on many shapes and forms.

From my hero Stephen Banham and also my research into typography I have developed the following idea.

My inspiration comes from a combination work from an art work I viewed at the excursion to the exhibition Out of Hand that is called Sketch Furniture by Front Design.

In this video the Swedish born design company create furniture through the use of 3D tracking and laser printing known as laser sintering. From watching the team create the furniture I was quite astounded by the visual process. I assumed (as it was hard to find out how it was actually created) that there is some code that is tracking the pen that they are using to ‘sketch’ out their creations and transform them into 3D models based on the paths. From watching this and engaging with my lecturer Jo Law I asked if there may be a possibility that this could be used for typography.

The idea that we can create our own font out of thin air arose to mind, using a similar setup to create each individual letters taking out the middle man of pen and paper by bringing it directly to the digital. This also brought up the idea of engineering the digital to the analogue.

This made me think of ways to generate a 3D printed font, creating each individual letter with a 3D printer to bring back the letterpress; an early graphic design typographical machine that would print type from blocks to paper. I was able to research an already existing work, the font A23D (source: I wonder if there is some way that I can re-engineer this, how can I design the style and appearance of this print media.

Building onto this I also tossed up the idea of actually printing out my theory into 3D. What I mean is writing up my blog post’s ect ect and then printing them onto slabs. I don’t know how strongly I feel to this sort of idea, so it is just a quick shot at some more 3D designs.

I want to work with bringing the imaginary into reality, the digital to the analogue and I feel i have a lot of motion with the storytelling capabilities of typography.

It is just finding that quick spark, possibly using neon lighting? Bringing back the picturesque views of late night cities filled with classic neon signs. How it has made a re-emergence in design and aesthetic, how can this be re-engineered? I have always loved working with code, so I have pathways to generate the digital however how do I make that a reality?

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MEDA 301 | Week 4 | Making Opportunity

Week 4 Research opportunities – what are the opportunities available to you in your field? And how may you tap into these opportunities?

How an industry works:

  • What are its hierarchies?
  • Who reports to who?
  • Where does you desired position fit in?
  • What steps have people taken to arrive at your desired position?

What does your practice’s industry look like? How is it classed?

What does the hierarchy of Graphic design look like? Typically it starts with the Head of Design or a Lead Designer. The Head will allocate work to their team based on their skills, per say a client needs a 3D advert created so of course you are going to need a digital artist or someone who specializes in 3D typography.

You then have heads of specific areas, per say you may have some artists that lead in Photoshop and use it extremely well so you will have a head of this team. They will sort out jobs to the other artists under their wing. This leads onto artists. For graphic design there is a lot of versatility, of course you will have people who specialise and become practitioners in print media or digital, or even 3D imagery.

Exercise 1: Plan your apprenticeship

I have done 2 apprenticeships so far so I already have my foot in the door in the graphic design industry.Despite both opportunities being labelled ‘graphic design’ interns, they were both drastically different in what they required and what lessons I learned from experiencing them.

My first one was at Felix, the creative group that works alongside Foxtel to help create their advertisements and anything brand related. My second one was at Lendlease which is a property and infrastructure company, in which I worked with the advertising team.

Now on paper both jobs were under the same description however were in two entirely different environments. Felix is a creative group comprised of a team with different skill sets. Being a creative group there is a lot of freedom within the team on how to approach work in saying this when clients brought in jobs the workers had just as much of a say on how the task was to be completed. Brand guidelines still were to be followed however there was a lot of freedom in the creation of work. Here I was able to stretch my wings and have my say in the creation of some jobs. I was able to work on the re-design of the Felix brand and even had my design chosen as the top 4.

Lendlease is very different in this aspect as it is a corporate identity. This meant that there were very strict guidelines to follow, every job was to scream “Lendlease”. There was still the option of offering different ideas on how to approach the design, but it did have to retain the strict guidelines. That being said I actually had the most fun here, I was able to work in a brand new environment that I didn’t know much about and I was assigned many tasks that kept me very busy.

Mentors and how can they help you?

Two mentors that I know and have;

Daniel Evans, Head of Design at Felix, my boss when I interned at Foxtel

Pino Sellaro, Head of Design at Lendlease, my boss when I interned at Lendlease

These are my main two mentors that I can think of off the top of my head, my bosses and friends. I worked alongside Daniel and Pino during my internship and they taught me a lot about graphic design as a job, but both seemed to speak of it as a hobby in a way. They taught me a lot of techniques on how to do jobs more effectively and how to imagine better, how to get the ideas out of my head and onto the paper or computer in front of me.

For this task I need to get in contact with them, so I’m going to drop in hopefully during my break in week 7 to see how they are going, but to also learn a bit more about them as that was something I neglected when I was doing my internship.

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MEDA 301 | Week 3 | Working with Passion

For our third week of Media Arts, we are to find a hero!

For my hero, I chose Stephen Banham, the founder of Letterbox Design.

Stephen Banham is a graphic designer, much like myself, he is also a typographer much like what I aspire to make my own practice. Stephen is a Melbourne born graphic designer and is currently the owner and founder of Letterbox, his very own typography studio.

I have chosen Stephen to research, reflect upon, and to build upon for this week due to many reasons. I have read about him in one of my design books previously and love his theory on design (also some of his fonts). So I felt he was a good start to build upon as a hero.

I began the majority of my research through my old design book open by the Outdoor Media Association, which has some very cool cover art and also lots of Australia design artists and their work. Pages 20 to 23 is an exert from Stephen Banham in which he speaks about Bringing character to our streets. In open Stephen speaks about the typography in the open world and how it has developed over the past 10 years, explaining;

“Like the cities in which they are situated, advertising media is in constant dynamic change. The earlier age of neon lent itself to a simpler notion of advertising when presenting a fixed single message to a mass audience was considered not only appropriate but economically effective. But now we live in the age of the very finely segmented media, with niche markets addressed by customised messages; where users contribute to rather than absorb media messages, building brand relationships around a product or service.”
Stephen Banham (2012, pp.21)

In this text Stephen speaks about how graphic design has been shaped over the years to suit the new day and age of digital media; modern graphic design favors the small screen opposed to the big neon signs and giant posters. This leads onto why I have chosen Stephen Banham as my hero; Stephen focuses on the recognition of a typeface, the story being told by the design.

From an article I also found I was able to learn more about Stephen Banham in a personal interview by Lucy Feagins from The Design Files. In it you learn some personal information, like the fact that he enforces a 5:30pm leave time at work, not for any personal gains but for self-discipline. Through self-discipline and patience he has gained his place in the graphic design field. This is something I have learnt while studying him, that you need to have a lot of self-discipline and also a lot of self-worth.

Another thing I learnt about graphic design through Stephen was that it may be a fun course and indeed career, but it is also very very hard. There are times where sacrifices must be made, one such sacrifice is Stephens decision on where to spend his $300, on printing his first issue of his book Qwerty or to pay rent. There are times where you may not like a job, a client, the pay, or the environment, but you have to work through it and maintain this level of passion to be a practitioner within your field.

This brings me onto my conclusion for this week;

What motivates me?

I continue to study my degree for the same reason I chose my degree. I asked myself what job would I be able to wake up at 4:30am to do? It’s a little specific choosing 4:30am, but I chose it not as a sacrifice that I would have to do for a job, but a sacrifice I’d do for myself.

I’d be more than happy to wake up at 4:30am for a graphic/typographic job. Ergo I’m more than happy to put in the hard yards at uni to learn what I need to learn to get there. I have had problems where this was a big task to do, and I did let it get the best of me but I tried not to make it keep me down. I do these assignments to learn the history about my career (even though I suck at remembering names) . I work internships as stepping stones to shove my foot in the door. The most important thing for me in my career is that I am happy.


Lucy Feagins, 2010, The Design Files, Stephen Banham of Letterbox, viewed 17/3/2017; <>

Feagins, L 2010, ‘Stephen Banham of Letterbox’, <;

Outdoor Media Association, 2012, open, pp.20-23, viewed 17/3/2017;
Letterbox, 2017, About, viewed 17/3/2017;


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MEDA 301 | Week 2 | Research processes

This week, I have focused on the following three questions (to help define and narrow my research efforts).

What is research and why does it matter?
Why do we use theory to create our practice?
Why do we practice to create our theory?

First of all, I looked into defining research. Research is a practice in of itself, you find the ‘new’. This ‘new’ could be new knowledge, new discoveries, new understandings or new mediums. Research matters because it is able to measure understanding and information by it’s impact and seeks to answer questions (Davis, 2015).

Finding a difference that will make a difference. (Wall-Smith, 2017)

In order to find a difference when researching, I will have to find details relevant to the skills related to my practice (Graphic Design/typography). Therefore, a key skill I have begun to develop is deciding what articles and information is relevant to my degree – if it’s not relevant I must learn to ignore it. Therefore, in order to research into typography effectively, I needed to define smaller categories to search for. These categories (in no particular order) are:

– Context

– Theory

– Contemporary Research into forms and practices.

– History of typography – where was it developed and how?

– Practice

– Material Research

For this subject I’m looking into the historical aspects of Graphic Design/Typography and also concentrating on developing vital skills that I will need for my degree. This is mostly looking into how stylized text (fonts) are created and why they were created (using the skills I selected). The Bauhaus Era (1940s) defined the beginning of Graphic Design branching out into contemporary arts worldwide, this included the rise of typography within Graphic Design (Guttenberger & Bahr, 2016).

When researching into the history of design, I focused on typography within Graphic Design because this is what I want to end up doing for my practice. Typography is centered around telling a story, typically selling a story, and the best stories are remembered past a lifetime. An example of good typography would be Coca Cola’s brand – their iconic calligraphy is recognizable all over the world and has been for decades. Putting this into the perspective of Graphic Design you will look into logo design and how identities are made, what do they tell you, why are they like this? The text included with a logo speaks volumes about the type of product the logo represents. The great ones won’t exactly tell you these fine details, such as the fabled Golden Arches – just by describing them, most people will understand what you are referring to. McDonalds identity has been immortalized by their use of typography and logo design incorporating into their architecture. It is efficient and eye-catching – the very description of good design practice.

We use theory in order to improve our practice, to reflect and to find answers to questions we have about our own practice. For example, by looking into the history of Bauhaus Design we get this sense of visual freedom in the typography and especially the design of things. We see artists like Joost Schmidt and his Poster for the 1923 Bauhaus Exhibition in Weimar. These examples inspire and extend a Graphic Designer, allowing for creativity and visual acuity.
Poster for the 1923 Bauhaus Exhibition in Weimar, lithograph, author: Joost Schmidt, 1923. Bauhaus-Archiv Berlin / © VG Bild-Kunst, Bonn 2016.

Within Schmidt’s work we see the incorporation of the Bauhaus logo, the title, what is on and where and what time (of course in German/Austrian). The geometric shapes lead into the text and take you on a journey to fin the information. It’s colors aren’t very bright or over captivating in a good way (in my opinion) so you do not get distracted. the form of the design and how it plays with the type is very beautiful. Reflecting this to other Bauhaus graphic design we see some key similarities in how design was shaped during this era.

I feel as some practice I could try to replicate this work in InDesign or Illustrator and I’ll set this as a mini task for me to do to explore some Bauhaus design.Image result for helvetica

Now in comparison moving to the Swiss era of design around the 1950’s we get a different design perspective, a very functionality over form design principle. The geometric designs are still seen, however it is more focused on the functionality of text, the story telling of fonts. I love the Bauhaus era of design and I love the functionality of Helvetica, the neutrality of it, how there is a meaning in the text and not just the typeface.


Through practice, we are able to build knowledge and skills. Whilst we create our artwork and products, we in turn create theory and history – we are allowing ourselves to become immersed in the theory. To create is to contribute to the theory we research, therefore it is important to not become distracted by the act of reading about others and instead, use what skills and lessons learned from history to inspire and guide our practice. For typography, which is quickly becoming a digital only medium, I feel it is important to trace back to its roots and rediscover its potential as a print media.


Davis, GF 2015, Editorial Essay: What Is Organizational Research For?, Administrative Science Quarterly, <;

Guttenberger, A & Bahr, G 2016, What exactly was the Bauhaus?, <;.

Wall-Smith, M 2017, ‘02W: Research processes’, accessed 07/03/2017. <;






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MEDA 301 | Assignment 1: Practices Development Project | Week 1

Week 1 Define your practice and your field

For this Assessment task we are to research, practice and learn about our practice.

In this week’s blog, we were tasked with deepening our understanding of our respective field of knowledge. For me, this is Graphic Design so I have focussed on typography, design, advertising and graphics. For the rest of the semester, we will be looking further into MEDA301 as well as ourselves in order to be successful practitioners of our respective degrees. It is my aim to (what would you like to learn) as part of this course.


In my opinion, I am fairly lucky to be completing a Degree in Graphic Design because there is a wide variety of areas in my field of study, such as marketing, website creation, digital media, logo design, brand managing, photo editor, UX (user interface) designer, poster design, etc (. When I was completing my internship, I discovered that I am most comfortable with print based media and 3D animation, therefore I will continue to refine my skills in these areas. Keywords that best describe my field of study are;


  • Typography – (for fonts, language, storytelling, poster design etc)
  • Design
  • Writing
  • Sketching
  • Fluidity
  • pen and paper
  • Digital
  • Illustration
  • Calligraphy
  • Creation
  • Imagination
  • Mind map
  • Repetition
  • Iteration.

Some related activities that I came up with are story-telling, sticker design, typography, poster design, logo design, brand identity.

These keywords seem to suit my degree – it covers what I believed my degree is about. Graphic design is centered around design and storytelling which I feel is emulated through a lot of my previous projects that I have completed during my university degree.

The most influential project I have completed was my cameraless film project for Meda 201. Although other projects have given me skills and expertise that I now rely on, ‘Stroke of a Pen’ for MEDA201 gave me the opportunity to tell a story as well as allow me to experiment and create with a number of design elements.


I loved drawing on each individual piece of film and even though there was repetition of imagery, every single drawing ended up being different in every way. I would love to incorporate this sort of design principle into my professional practice. I fear that this type of design may appear to be mundane at first, therefore I am searching for new techniques to ensure my future projects capture the audience the same way ‘Stroke of a Pen’ did.

This is a mind map I drew after our first tutorial for MEDA301. It depicts areas of research and personal goals in order to ensure I remain on target and hopefully do not get caught up researching an irrelevant topic.



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CADG 202 | Final Report


For CAGD 202 we were given the task of analysing and re-designing a website of our groups choosing. I was paired with Alex Herbert and Matthew Huckel and from our research we decided to re-brand and re-design Yours & Owls, a music label based in Wollongong that provides a service for artists to play at their locations and events and provides a service for their audience to buy tickets for their events.

Our design process took course over this semester and was handed in on the due date, we felt that our effort towards our redesign was a perfect example of our design rationale. We felt that it engaged with the audience and was based around being functional and easier to navigate than the original identity. In the beginning we took part in an analysis of our chosen website, dissecting it to find the navigational system, how the interface design is layed out and how the product interacts with it’s audience. Furthermore we moved onto doing drafts, and started generating ideas based off of our research and development. This is an area where we had a few problems and we had some difficulties in generating a solid identity from our development. We had a solid ground of research that allowed us to play with any and all ideas in order to make this re-brand POP.

Moving onto our process we began with our second assessment which was the analysis of Yours and Owls which lead to doing some self research within our groups to find at least 3 websites as examples of sites in need of a re-branding. What we needed to do was outline the websites and create a brief analysis of the webpages to supply to our group to narrow down our results to one choice. During our research we got together during class to discuss and show each other our ideas and chosen works. Referring back to my 2nd blog post, we chose the website and identity Yours and Owls, a music label in Wollongong that hires and hosts events for artists in the Illawarra area and surrounding which offers access to it’s two key locations Rad Bar, and Uni Bar.

For the task we were to split up in our group and focus on separate areas and combine our work together to form a presentation for our class to give everyone an in depth look into the architecture, design, and functionality of our chosen site. My part of the assignment was analyzing the website interface and navigation design of Yours & Owls.

For my part I had to go in depth into the interface template that it had, speaking on how content heavy the website is due to the product that it is presenting and how it worked alongside the timeliness factor of how it was all presented. One of the things that we all noticed was how the website was designed in the fact that it sort of was more ‘free’ so to speak, that it wasn’t based around an internal page, more so that it is built on separate pages, if that makes sense. With the site it is more so built around the homepage as you can see it reflected through all the pages aside from the actual internal pages which follow it’s parent site Moshtix. This does present some problems, however not serious problems, but the fact that the main site is constantly bouncing in between the two sites, but not actually having the functionality of an internal system for purchasing tickets, just piggy backing. In saying this it isn’t exactly that bad, it’s functional, but it has some inherit navigational problems that I will explain further in Navigation.

Moving onto the actual aesthetics and layout of the website we can deduce that the site is built around an 6 column grid structure and speaking on behalf of the main page we can see that the page is separated into two sections, them being the internal advertising and scan column.

One of our first initial problems that we identified was that during our research process is that the website was currently already going through an identity crisis. Our problem was that the website was currently changing its identity every week or so. This proved difficult however we still have screenshots of the original identity that we worked with. Now the key thing that didn’t exactly make it a harmful change was the fact that the whole website was not changed. it was more or less just the identity and moving of different items on the site, its architecture still stayed the same.

Going back to my work for the presentation I also worked on the Navigation design. What I found from my research is that Yours & Owls acted as a music hub for any and all bands under their wing as well as upcoming news and events from them. The main difficulty we did find with this, and even identifying it as a hub as this would mean that any and all links within the site would be within easy access. The main problem that we identified within navigation was that the site had very poor navigation. The lack of a searching function anywhere on the site is enough to validate a simple fix for the site, however there are numerous other factors within the navigation that need to be modified and even re-designed so that the website functions better and offers a greater user experience. Expressing it as such the menu bar is quite irrelevant. The navigation is actually really transparent, in the sense that when the user clicks on “music news” they are presented with the same information as on the home page. This does mean the user does not have to engage in a whole lot of digging throw links and especially so when one goes through to “upcoming gigs” everything is laid out very clearly however returning to my statement of “dead ends”, once you click on the product you wish for you have no way to return to the webpage aside from the back key for your browser.

The key problem that I found during my research is that the website doesn’t entirely offer an easy experience, it can be difficult to find one key item, and equally there are some things that need to be modified during our re-design that we will take into account. However going back onto this problem it did give us justification for the need of a re-vamp and re-design of the architecture and navigation so that it is far more user friendly.

another problem that i had to face was the fact that my computer was constantly erasing files and crashing during this process. I had completely lost my interim presentation and data which put a significant dent in my workload for the group. I felt horrible for this, and lead me to understand some of the problems faced within the work environment of a graphic designer where a lot of their work load is computer based and that events like this can happen; I made the simple mistake of not backing up my files properly, and paid for it. However I was quick to move on from it and re-engage with my peers and adapt my style that i had set to them and explain it and apply it to theirs. Ultimately we were happy with Matthew’s work, as well as a lot of key points from Alex’s, and some ideas generated from me.

For my example of the interim submission I was to present a simplistic design for the website, keeping close to “Ockham’s razor”, the idea of reducing the confusion and cluster that happens when not needed or over complicated objects can sometimes take away from a website or brand. The whole idea that simpler is better is something that I enjoy a lot, and in my opinion the simplistic website that only has its necessities functions better than one cluttered with links upon links, and pages that aren’t necessary at all.

Now in using this design, the website would have that space where the functionality for the user can be built, where the website can be built around the user. Before that we must also think about the audience that we are targeting with this brand, who are they? what do they do? what do they like? once we have this knowledge we are able to create a website that shall function appropriately for them.

From our research we did deduce that the Yours and Owls audience is primarily music buffs, and university students. Now what we also need to take into account is the attention span of them, or in general any web user who wants to get to their objective in no less than 4 clicks. A thing that was taken into account as well is the rise in social media opposed to actually using the website, we need to take this into account as well.

For my presentation I had hoped to present the use of multiple feeds on one screen, much like a photo gallery, however it was organized in such a away that it worked as a calendar. This meant that from one click you could see what is coming up within the next 3 days and be able to pick an choose quickly rather than navigating directly to the events tab, making the website an infinite scroller. An infinite scroller works in such a way that all the content is available within one page, simply using scrolling you could view all of it’s content that it has to offer.

I know the difficulties with this type of web page, one where it may take a while to load for slower computers and even mobile devices, but would work great on mobile application as we are already hard coded to scroll and scroll on our social media. How the site would work on computer would be slightly different, in that at the top of the scan column an advanced search tab would be in place so that the website can quickly filter content to the users choice.

During the past two weeks we were quietly working on our own within our group, sorting out what exactly we want to do. We have had different ideals on what we want exactly for the whole re-branding.

From when we met up in class for the past few weeks we engaged with Grant and he spoke to us about our predicament. We presented what we had which was pretty bare bones from the previous events with my computer malfunctioning. However going back to our talk with our lecturer he identified some of our key points that we all presented and suggested that we were to meet up with him later on so that we can discuss what we have, our identity and re-brand.

My re-design copy retains to our initial settings of an 8 column grid and kept to a color palette that we all agreed on from Matthew’s design of orange, black and white. These settings and colors meant we could have enough space and still keep a clean and simplistic design.

My design went back to my original concept for the interim presentation and ideas, however I kept to our solution for multi page rather than infinite scroll. I was hoping to encapsulate the idea of a calendar so that it retains back to my idea of a user centered design. My design featured a full advanced search engine that would allow you to select specific dates, different venues and input key words so that you could further refine your search.

I felt this was a necessity for it so that users could engage with the site easier than before, I also did some small refinements to the hierarchy they had before, however retaining to our original design.

Moving forward to our meeting with Grant we got an informative talk on ideas and implementations that we over looked in our re-design. One of the key things that was noted was our lack of scan columns, as this was a part of our design. Taking this away we hoped to allow a larger space for all of the content we had available for the website rather than focusing on the nitty gritty internal advertisements. This was thought of through Matthew, and when we heard the reasoning it did suit how we had the site greatly, but upon our meeting with Grant we gained knowledge of how in using a scan column we could further simplify our webpage for the better. Through our talk we used the idea of a scan column to feature our music news section, but equally to fill the purpose of providing the user with events that are popping up within the next few days so that we could lower the ‘click count’ on our page, further building its effectiveness. Our main goal was not a total re-call of the website, but refinement of the system.

Moving back to our meeting we learnt a great deal and I felt it was when we were our most productive, rather than using screens, having the ability to draw on our work in order to point out weaknesses or areas where improvement would suit more. This was a great learning experience for all of us, and we put forward the advice we were given into motion and further developed our project.

For our final submission for CAGD202 we supplied our re-brand and re-design of Yours and Owls,  music label based in Illawarra that needed reevaluation and re-design of its current website. I worked in a group of three consisting of Matthew Huckel, Alex Herbert and myself, and we worked diligently in our re-design.

We set out to create a new website and new architecture for our selected website and create a website purpose built for the audience and their desires. Through our research we were able to create a character to base our audience, and from that we were able to create templates and play with various ideas before finally implementing our design onto our layout.

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